#endmommywars A Viral Documentary for SimilacĀ®

Directed by Cynthia Wade | Similac

Duration : 7 mn.

Hear moms talk like you haven’t heard before. It’s an honest look at how moms feel about the judgment they face. This short received over 1.7MM views on Facebook and YouTube with the first three days of its release and rose to #10 on YouTube's "Most Popular Now" list.

Dove Think Care  English version

Directed by Cynthia Wade | Dove

Women can be so hard on their underarms.  This :30 spot explores what women do to their underarms for the sake of beauty and how Dove Deodorant can make the process a bit more kind through moisturizing.


Directed by Cynthia Wade | L.L.Bean

91 year old Stan loves his L.L.Bean boots. He wears them everywhere he goes. Stan and the company that creates his beloved boots can boast almost a century of journeys together. 

Selfie Dove Real Beauty Campaign

Directed by Cynthia Wade | Dove

Duration : 8  mn.

To illustrate how beauty is being redefined and to mark the tenth anniversary of the 'Campaign for Real Beauty', Dove has partnered with Sundance Institute and Academy Award-winning filmmaker Cynthia Wade on the documentary short film SELFIE.



Directed by Cynthia Wade | Sanofi & Regeneron


Darcus has discovered she is living with high cholesterol. It worries her, but she has learned to deal it and has begun to make changes in her life.  A promo in support of a larger film ("Heartfelt") by Cynthia Wade for Sanofi US & Regeneron about personal struggles with high LDL cholesterol around the World.

Life is Exciting

Directed by Cynthia Wade | Berkshire Bank

Each year nearly 2 million dollars are invested through the Berkshire Bank's charitable foundation into corporate sponsorship. The bank has one goal - to make a real difference in the community.



Directed by Cynthia Wade | Bristol Myers Squibb


No one would guess that Paige, an All-American high school student crowned Miss Indiana High School, has been HIV positive since birth.

Mary Ann

Directed by Cynthia Wade | Bristol Myers Squibb


Mary Ann, a quiet suburban grandmother and nurse, changes patients’ experiences of HIV/AIDS with a personal and warm touch.

100% for Children Dr. Notrica

Directed by Cynthia Wade | Phoenix Childrens Hospital


The successful TV and web campaign, using vivid cinematic imagery and emotional interviews. Parents are asked directly to drive the extra mile to get their kids the best possible medical care.

Keep Momming

Directed by Cynthia Wade | Shire

Raising Awareness of ADHD

Holly Robinson Peete talks about how she learned about her daughter's ADHD, and advises other parents to know the signs and to talk to a doctor if they see these signs in their own children.

A Book Away

Directed by Cynthia Wade | The World is Just a Book Away

One book can open a whole new world for children living without access to reading material. The non-profit The World Is Just A Book Away builds libraries, offers educational programs and distributes books in underserved communities.